I’m Joaquin Melara. With over 10 years of experience, I help founders and technical teams move from ambiguity to clarity by providing product development advisory and hands-on support.
I work hands-on with early-stage products, programs, and platforms—shaping strategy, refining execution, and building the structures that allow ideas to scale responsibly. My practice is grounded in lived experience across technology, media, and community building.
This guide outlines a practical, 12-week approach used to help an early-stage startup move from product ambiguity to a customer-validated MVP. It shows how competing assumptions were tested through customer discovery and translated into a clear, execution-ready product definition—based on a real-world case and presented as a repeatable guide.
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